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Disco 92 WKTU is Launched - July 24, 1978 / 6PM 11 месяцев назад


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Disco 92 WKTU is Launched - July 24, 1978 / 6PM

*The new Disco 92 WKTU (New York) was launched on Monday July 24, 1978 at 6pm. 77 WABC was the undisputed radio leader in New York, until July 1978, when Mellow 92 WKTU ditched it’s Soft Rock format, and started playing Disco music 24/7. It was an instant success. The station shot to number one in the Big Apple, dethroning WABC. Names like Paco, G Keith Alexander, Jim Harlan, JD Holiday (Paul Zarcone), Dale Reeves, Carlos DeJesus, Joe Causi, Al Bandiero, and market legend Rosko, kept the records spinning on Disco 92 WKTU. WKTU (1975–1985) Mellow 92/Disco 92 WHOM and WHOM-FM, in the early 1970s, were sold to SJR Communications. On June 5, 1975, WHOM-FM became WKTU, taking on an Adult Contemporary format and was positioned as "soft rock". They were known as "Mellow 92" and continued as such until July 1978. Meanwhile, station executive, David Rapaport (father of actor Michael Rapaport), visited New York's Studio 54 discothèque on half a dozen occasions, and was very impressed with the crowds there. He got the idea that a disco-based station was needed, as several FM-based Top 40 stations were leaning disco in other markets, although no one was airing all disco music around the clock. As a result, Rapaport purchased 200 disco records and brought them into the station and WKTU abruptly flipped to a disco-based rhythmic top 40 format with the tagline "Disco 92" at 6 p.m. on July 24, 1978. The same disc jockeys from the mellow format were at first kept on, with Paco from Spanish language sister station 1480 WJIT added for afternoons. That fall, the station rose from "Worst to First", unseating long-time leader 770 WABC in the 18−30 age demographic. Air personalities of this era included Kenn Hayes, Randy Place, Paul Robinson, Trip Reeb, Mary Thomas, Dave Mallow and Joe Guarisco. During the height of the disco craze, WKTU was the station to follow in New York. Initially, WKTU played mostly dance/disco and a few rhythm-friendly pop and rock songs (such as "Miss You" by the Rolling Stones for example), but by 1979, the station began to add more R&B music (though they played some at the launch in 78 as well) as well as rhythm friendly new wave rock. By then, WKTU was still regarded as a disco station, but could be more accurately described as rhythmic contemporary hit radio. Since that term was not yet used, the station had been classified as urban contemporary. During this period, disc jockeys such as Paco, G Keith Alexander, Rosko, J.D. Holiday (Paul Zarcone), Dale Reeves, Bob Bottone, Jim Harlan, Carlos DeJesus, Joe Causi, Guy Broady, Jay Thomas, Freddie Colon, Don Geronimo, Al Bandiero and Diane Pryor graced the airwaves, as the station continued to be at or near the top into the 1980s. 92KTU (1981–1985) In 1981, SJR Communications sold WKTU to Infinity Broadcasting (which merged with CBS Radio in 1997). Also that year, WKTU added more dance-based new wave to the format. WKTU remained among the top ten New York City radio stations through 1983. Shortly thereafter, WKTU received new competition from WHTZ and WPLJ, both of which adapted a CHR format. The station maintained respectable but declining ratings, due to the new competition. By mid-1984, WKTU moved to a mainstream CHR format as well, giving up its disco past, but the ratings continued to decline. That fall, the station added legendary WABC host Dan Ingram to afternoons, and Jo Maeder, "The Madame", from Miami's Y-100, joined Jay Thomas in the morning and did her own midday show, but the station continued to struggle in the ratings. To make matters worse, then-named 103.5 WAPP also went CHR that fall. So strong was the memory of the late-1970s WKTU that despite all the subsequent on-air changes, the general public still regarded it as a disco station. On July 13, 1985, WKTU flipped to WXRK K-Rock and later would become the new home of Howard Stern. Special thanks to, Rob Frankel ‪@radiomaven77‬ for this aircheck. *Audio was Remastered to preserve this moment in history that forever changed FM Radio. You will hear a radio spot by the late and legendary ROSKO, but he didn't join WKTU until 1980. The late and lovely Nita Basin can be heard on her very first day doing the news. The last song played on Mellow 92 before the switch was, Neil Young - Birds. #disco92 #92ktu #mellow92

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