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'Failure was new to me, I wasn't ready for it' - Fisayo Longe on forging your own path to success

'Failure was new to me, I wasn't ready for it' - Fisayo Longe on forging your own path to success | Ep. 16, Working Hard Hardly Working Podcast Fisayo Longe is the founder and CEO of KAI Collective, the womenswear brand of attainable clothing with luxury aesthetics, intentionally crafted to make women feel their most confident. The concept for KAI was conceived while Fisayo was working as an auditor at KPMG, a time when her fashion and travel blog ‘Mirror Me’ simultaneously gained popularity and began to attract large brand partnerships. Realising that auditing was not fulfilling her creative potential, Fisayo exchanged her traditional career for fashion entrepreneurship, quitting her job to focus on KAI full-time. As for KAI, the rest is history, its main asset the famous ‘Gaia’ print which went viral in 2020, sold out immediately and infiltrated the wardrobes of several a-listed celebrities including Saweetie and Jackie Aina. Fisayo has been personally recognised for her success as an honouree on the Art & Culture Forbes Under 30 List 2021, and it was an honour to discuss her journey with her. thank you for watching! instagram:   / gracebeverley   tala (own business): https://www.wearetala.com/?utm_source... shreddy website (own business): https://shreddy.com/pages/supplements... shreddy app (own business): https://shreddy.com/pages/app?utm_sou... + in this video 00:00 - Intro. 01:35 - A whistlestop tour of Fisayo's career. 03:54 - Self-doubt and imposter syndrome starting Kai Collective. 08:40 - How the concept transformed into an actual business. 12:20 - Fisayo's initial misconception about business success 18:49 - The infamous Gaia print, brand evolution and rapid business growth. 27:56 - The power of limited edition products and community in business. 31:59 - Dealing with copycat culture in the fashion industry. 39:45 - Burnout and Fisayo's decision to take a business break. 46:20 - The big goals and future plans for Kai. + Instagram: https://www.instagram.com/gracebeverl... Spotify: http://open.spotify.com/user/gracebev... Depop: https://www.depop.com/gracefituk Management: [email protected] + PO Box: I no longer have a PO Box, please email [email protected] for enquiries + TALA: Website: https://www.wearetala.com/?utm_source... Instagram:   / wearetala   Facebook:   / we-are-tala-1997903660505761   Need help? [email protected] SHREDDY: Website: https://shreddy.com/pages/supplements... Need help? Support.shreddy.com + *** I use affiliate links! These are links where I get a tiny bit of commission from anything purchased through them (aka. when you click on them and end up buying something) - this doesn't cost any more to the customer. As always, my opinion is always my honest opinion. SHREDDY and TALA are my own brands, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊