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How to Make a Cultural Transformation | Simon Sinek

The biggest mistake that companies make when trying to make cultural transformations is treating it like a marketing campaign. There's a model you can use to help make big changes from starting small. + + + Simon is an unshakable optimist who believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Simon teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people wake up every single day feeling inspired, feel safe at work, and feel fulfilled at the end of the day, Simon is leading a movement to inspire people to do the things that inspire them. Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and Find Your Why. His new book, The Infinite Game, will be released in 2019. Simon’s WHY: To inspire people to do the things that inspire them so that, together, each of us can change our world for the better. + + + Website: http://simonsinek.com/ Instagram:   / simonsinek   Linkedin:   / simonsinek   Twitter:   / simonsinek   Facebook:   / simonsinek   Simon’s books: The Infinite Game: https://simonsinek.com/product/the-in... Start With Why: https://simonsinek.com/product/start-... Find Your Why: https://simonsinek.com/product/find-y... Leaders Eat Last: https://simonsinek.com/product/leader... Together is Better: https://simonsinek.com/product/togeth...