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Advertising is at a tipping point. One that calls for more than just another product launch — but for mapping out an entirely new blueprint for maximizing value on the open internet. Hear our CEO Jeff Green lay out a new approach to collaborative innovation, breakthroughs in how The Trade Desk services create value for advertisers, and accessibility expansion as marketers of all types embrace the power of programmatic advertising. _______________ Watch our Kokai event recap in 12 minutes with our CEO Jeff Green and industry leaders at Albertsons Media Collective, IPG, and CVS Health who are celebrating the latest innovations in data-driven advertising, and unlocking the full potential of the open internet, together. • Kokai in 12 Minutes ______________ Want to take a deeper dive into all of Kokai’s game-changing features and upgrades? Stream the entire event on demand: • Kokai | Full Presentation ______________ Kokai is more than just another product launch. Kokai is a new approach to digital advertising innovation that incorporates major advances in distributed artificial intelligence (AI), measurement, partner integrations, and a revolutionary, intuitive user experience. With these innovations and more, Kokai ensures that marketers at all levels can easily benefit from the full power and sophistication of programmatic advertising.