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tiktok's obsession with the it girl aesthetic & consuming in the name of identity

tiktok's obsession with the it girl aesthetic & consuming in the name of aesthetics Hey y'all! In today's video I'm talking about aesthetics. This video originally began as: does it work or is the aesthetic and it slowly morphed into a discussion on aesthetics and the it girl. I hope you enjoy! if you enjoy my content I'd love for you to consider joining the channel to get extra perks:    / @shawnaripari   or buying me a coffee here: https://www.buymeacoffee.com/shawnari... FREE bingo template: https://cutt.ly/4wxgGz89 FREE savings tracker: https://cutt.ly/lwxgGMeJ S U B S C R I B E: For new videos 3x a week W A T C H N E X T: reacting to amazon summer must-have videos    • reacting to amazon summer must-have v...   talking YOU out of buying new things    • talking YOU out of buying new things   how the most excessive shower on tiktok promotes overconsumption    • how the most excessive shower on tikt...   when sponsorships become a problem (and maybe a little unethical)    • when sponsorships become a problem (a...   C H A P T E R S 00:00 Introduction 03:45 what/who is an it girl? 09:20 trends & consumption 13:20 identity 23:19 tiktok reaction 31:25 it girl products 34:46 outro #consciousconsumption #consumerism #overconsumption #mindfulconsumption #consumerbehavior #shoppingaddict #shoppingaddiction #deinfluencing #itgirl #tiktokreactions