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9-step NPD process – Explained! 2 года назад


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9-step NPD process – Explained!

What is New Product Development (NPD)? The most successful launches are those that incorporate the needs of your customer from the start. That’s where always-on, iterative consumer research comes in. Here Attest Founder and CEO Jeremy King gives you a whistle stop tour of all things NPD, so that you can create products consumers actually need. 00:00 The 9-step NPD process 01:02 Step 1: Discovery 01:20 Step 2: Idea generation and evaluation 01:35 Step 3: Concept testing 01:57 Step 4: Market analysis 02:22 Step 5: Product prototyping and testing 02:41 Step 6: Positioning and packaging testing 03:01 Step 7: Commercialisation 03:16 Step 8: Product launch 03:29 Step 9: Track success Get started on your NPD journey with Attest's free survey templates ➡️ https://www.askattest.com/new-product...

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