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Personics: The cassette-based iTunes Store of the 1980s

Personics was a pioneering but ultimately unsuccessful attempt at selling personalized playlists of music on demand, decades before the iTunes Store. But it didn't fail due to lack of interest from the public -- they were facing an uphill battle against an industry resistant to change. Time flow: 0:00 Background 0:32 Introducing Personics 2:00 Music catalog 3:42 Locations 4:12 Genres 4:44 Record labels 5:28 The technology 9:14 The downfall 9:48 Why it failed 12:14 The singles game 13:06 Direct marketing 14:32 The end of Personics 15:36 Conclusion Recommended reading: Pitchfork article "The Forgotten Precursor to iTunes": https://pitchfork.com/thepitch/1340-t... The Daily Ping article about Personics, including comments by co-founder Tom Sharples and their mastering engineer: http://www.dailyping.com/archive/2000... Business 2.0 article "The Song Remains the Same": https://web.archive.org/web/200110050... Wall Street Journal article from 2002 "Looking for Harmony: New technology could bring record stores into the digital age. Why hasn't it?": https://www.wsj.com/articles/SB102762... A look at the November 1988 Personics "Music Makers" magazine/catalog: https://hercshideaway.blogspot.com/20... And a full scan of the December 1990 Personics magazine/catalog: https://drive.google.com/file/d/1a62F... #cassette #RetroTech #iTunes