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John Mackey on scaling Whole Foods Market (co-founder & former CEO) | Masters of Scale

John Mackey, co-founder and former CEO of Whole Foods Market, started in the grocery business as a Texas undergraduate seeking the keys to a happy life. The self-described “hippie” opened one natural foods store in Austin and scaled beyond imagination from there. In his 44 years as CEO, Whole Foods grew to more than 500 locations and to a $13.7 billion valuation. In conversation with Masters of Scale host Jeff Berman, Mackey shares how tapping into passion and purpose can align an entrepreneur with larger waves of change. Even as traditional grocery chains cut costs and streamlined, Whole Foods focused on the in-store experience, and carefully selected locations for successful growth. Mackey shares lessons in being put to the test around politics and activist investors, and his belief in creating value for all stakeholders. Hear how and why he sold Whole Foods to Amazon, and how tapping into purpose led to a new venture, the health and wellness brand Love.Life. Chapters: 00:00 Regrets over the Amazon acquisition 00:29 Feeling lost as a young person 04:15 John Mackey’s “food awakening” 06:21 The early days of John Mackey’s first grocery store 09:13 The merger that led to the first Whole Foods 12:10 The explosive launch of Whole Foods 16:21 What you want vs what the market wants 18:22 Why John Mackey fired his dad from the board 23:40 How Whole Foods geographically scales 27:55 What is conscious capitalism? 36:12 Should business leaders speak out on social issues? 40:30 The Amazon acquisition 48:26 Stepping down from Whole Foods 51:32 John Mackey’s newest venture: Love.Life 54:45 What would John Mackey teach? Read John Mackey’s newest book, The Whole Story: Adventures in Love, Life, and Capitalism: https://amzn.to/4ecfr2B 📫 THE MASTERS OF SCALE NEWSLETTER 35,000+ read our free weekly newsletter packed with insights from the world’s most iconic business leaders. Sign up: https://hubs.la/Q01RPQH-0 🎧 LISTEN TO THE PODCAST Apple Podcasts: https://mastersofscale.com/ApplePodcasts Spotify: https://mastersofscale.com/Spotify 💻 LEARN MORE Our website: https://mastersofscale.com 🚀 JOIN OUR COMMUNITY LinkedIn:   / 11096326   Facebook:   / mastersofscale   Instagram:   / mastersofscale   X/Twitter: https://x.com/mastersofscale TikTok:   / mastersofscale   💡ABOUT US On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators (from companies like Uber, Airbnb, Apple, and Disney) join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman — LinkedIn co-founder and Greylock partner. From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise. #tech #entrepreneur #entrepreneurship #businesslessons #business #businessleadership #business #mastersofscale #technology #reidhoffman #linkedin #innovation #innovative #startup #startupstories #startupbusiness #founder #founderstories #culture #wholefoods #wholefoodsmarket #food #foodbusiness #grocery #johnmackey #capitalism