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Being Black and Betty Crocker: Making Black History at General Mills

Barbara Jo Davis made Black history when she was hired by General Mills in 1968 to work as Betty Crocker. Davis had a hand in developing Hamburger Helper, welcomed tours to the test kitchens, and worked in publishing. She even traveled the nation to work with homemakers in their kitchens to refine recipes and products. 00:00 Hello, I'm Betty Crocker! 00:13 Meet Barbara Jo Davis, a trailblazer at General Mills 00:46 Dreaming of being the Black Betty Crocker 01:41 Working in the General Test Kitchens 02:49 Creating the package directions for Betty Crocker's products 03:54 Meeting Ken Davis and making his BBQ sauce recipe 05:35 Who do you think Betty Crocker is? ________________________________________________ Enjoy what you're watching? Subscribe now to see more Minnesota history, music, documentaries, and more: https://www.youtube.com/TwinCitiesPBS... Instagram:   / twincitiespbs   Facebook:   / tptpbs   TikTok:   / twincitiespbs   This content is made possible by viewers like you. Support Twin Cities PBS: https://www.tpt.org/give​. #bettycrocker #BlackHistory #minnesotahistory