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1963 Imperial Crown Commercial Dealer Film - Introduction

The 63 was revised styling of Virgil Exner's 1961 car. It was de-finned in 1962 and then some alterations to the roof and rear back light window were made. Tail lights were changed for this year vs. the Flash Light Style of the 62. This car would see a body restyle in 1964 by Elwood Engel who replace Virgil Exner. The chassis would stay the same but the sheet metal would be revised. 14,121 Imperials were built in 1963 versus Lincoln's 31,233 and Cadillac sales gigantic figure of 164,174, for every 11 Cadillac built, one Imperial was sold and about 2 Lincolns were sold.