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Stefano Baldi is an Italian diplomat with a lifelong commitment to innovation and creativity applied to diplomatic activities. Now that he is the head of the Training structure of the Italian Ministry of Foreign Affairs, he is particularly engaged in emphasizing and experimenting with shaping the role of the XXI century diplomat. He will explain how being a diplomat today is a mix of tradition and innovation. In the era of web 2.0, currently characterized by Social Media, diplomats are challenged by constantly evolving ways of communication. Stefano will argue why an adequate and continuous training will empower the diplomat of the XXI century, the Diplomat 2.0, to be still an essential and irreplaceable resource for the country he/she represents. He regularly blogs on http://istitutodiplomatico.wordpress.com. About TEDx: In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)