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Is there a science of Innovation? Amantha Imber thinks so. Historically Innovation was reserved for the "creative types". Amantha thinks we can all be innovative with the right ingredients and the right environment While innovation can be hard to quantify, Amantha takes a data science look at how we can be more innovative With a PhD in organisational psychology, Dr Amantha Imber is a best-selling author, and founder of Inventium. Inventium has been recognised as one of Australia’s fastest growing companies in the BRW Fast 100 list and was awarded the BRW Client Choice Award for Best Management Consultancy. In 2016, Amantha was inducted into the Australian Business Women’s Hall of Fame. Amantha is the co-creator of the Australian Financial Review’s Most Innovative Companies list, , ranking Australia's top innovators. Her thoughts have appeared in Harvard Business Review, The Huffington Post, Forbes, and Fast Company and she is the author of two books: “The Creativity Formula” and “The Innovation Formula”. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx