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Buyology: Truth and Lies About Why We Buy

."How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding: Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up. Despite government bans, subliminal advertising still surrounds us – from bars to highway billboards to supermarket shelves. ""Cool” brands, like iPods trigger our mating instincts. Other senses – smell, touch, and sound - are so powerful, they physically arouse us when we see a product. Sex doesn't sell. In many cases,people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away . Companies routinetly copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars. Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill." Struggling with reading? Want to read more but don't have the time? Learn how to listen to Audiobooks in this video! I'll provide you with a brief summary of what it is, why it can be useful, and how you can start listening. I'll also show you the best apps to use and give some tips on how to make your commute or workout more productive. #audiobook #audiobooksummary Audiobooks Summarized is a series on my channel where I read the first chapter of an audiobook and give my thoughts on it. This video will show you how to get started with Audible, the benefits of listening to audiobooks, why they're better than reading, and will make you want to get started reading them today!