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Obsessive Design: The (Brief) Story of Our First Jacket (Ep. 3)

In 1998, we’d never made a piece of clothing before — but we believed we could make a better waterproof, durable jacket than anything that was on the market at the time. And that’s how the Alpha SV Jacket was born. Go behind the seams of the innovative hardshell jacket that started it all in the third episode of our Obsessive Design film series. Learn more about Obsessive Design: https://arcteryx.com/ca/en/explore/ob...