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(CE005) Media Influences in Community Engagement

Research is an important step in identifying appropriate media channels and message forms for public health communications. LEARNING OBJECTIVES: - Review the communications model including the seven dimensions of cultural distance - Discuss the importance of research to identify the best media channels and media message forms for a community - Discuss the importance of working with organizations in a community engagement process - Discuss the importance of horizontal communicators in community engagement and decreasing cultural distance - Review urban and rural attributes and how they relate to community engagement and messaging strategies - Review the eight general messaging hypotheses - Review the four printed mass media suggestions - Review two examples of media research, their findings and how they relate to public health media strategies - Review eight current social media trends and their public health considerations - Briefly discuss the role of mass media meetings and small group dialogue groups and their potential application to public health messaging - Review the basic concepts of message filters REGISTER FOR THIS CLASS AND GET MORE: https://www.train.org/ND/course/1087176 - Add this class to your training transcript - Test your comprehension with a quiz - Earn 2.0 Certified Public Health (continuing education) credits - Order a Certificate of Completion COURSE PROVIDER: This training is brought to you by North Dakota Public Health Training Network (NDPHTN). We provide practical, practice-based training in core competencies to professionals around the world who protect and improve the public's health. Learn more at https://www.ndphtn.com INSTRUCTOR: Dr. Terry Dwelle is the former North Dakota State Health Officer and the current President and Educational Director of North Dakota Public Health Training Network (NDPHTN). Dr. Dwelle has over 40 years of clinical and public health experience in the United States, Eastern Europe, Latin and South America, and Central and East Africa. #publichealth #ndphtn #communications #publichealthtraining #communityengagement #media