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008 | Shaping the Future of Business With John Davis | Marketing What Matters

How can businesses thrive sustainably? Find out valuable insights with John Davis on transforming business for the future! 🌳 Check us out! 👉 https://peacefulmedia.com/ In episode 008 of Marketing for What Matters, Jason interviews John Davis, director for the Center for Sustainable Business Practices at the University of Oregon. Curious how businesses can thrive by prioritizing sustainability and stakeholder value? John shares the competitive advantages of responsible business practices, the role of leadership in driving change, and the ethical considerations in AI development. Get into the value of qualitative research in understanding consumer behaviors and the significance of authenticity, integrity, and transparency in modern marketing. Episode Links: John Davis - LinkedIn:   / johnadavis   Center for Sustainable Business Practices: https://business.uoregon.edu/faculty/... Summit for Sustainable Organizations: https://www.oregonsso.com/ Book Recommendations: Radical Business by John Davis https://a.co/d/05VnoU9F Net Positive by Paul Polman & Andrew Winston https://a.co/d/02sciB4E How the World Really Works by Vaclav Smil https://a.co/d/0aoFlWTs --- Connect with Us: Instagram:   / peacefulmedia   Facebook:   / peacefulmedia   Twitter: https://x.com/peacefulmedia LinkedIn:   / peaceful-media   Email: [email protected] Guest Inquiries: peacefulmedia.com/mfwm Subscribe and Review: If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights. Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters. --- Chapters From Today's Episode: 00:00 Guest Introduction: John Davis 04:04 John's Background and Role at University of Oregon 06:10 Importance of Business Transformation for Sustainability 09:01 Thought Experiment: Leading a Company 13:28 Ethical Considerations in AI Development 16:14 Framework for Transitioning to Stakeholder-Centric Business 21:26 Leadership Traits in Sustainability 28:51 Importance of Leadership in Personal and Professional Life 32:29 Shifting Marketing Strategies: STP to CAM 37:14 Qualitative Research in Understanding Consumer Behavior 45:03 Storytelling in Product Marketing 49:00 Marketing Strategies for Small Businesses 53:16 Integrity and Transparency in Modern Marketing 56:27 Challenges and Solutions for Brands Aiming to be a Force for Good 01:01:57 Role of Higher Education in Shaping Sustainable Business Practices 01:09:17 Planting Trees: One Tree Planted Initiative 01:10:39 Conclusion and Final Thoughts #futureofbusiness #sustainablebusiness #johndavis