Скачать с ютуб Luxury branding principles | 7 steps of luxury brand building process в хорошем качестве

Luxury branding principles | 7 steps of luxury brand building process

Luxury brands are not only focusing on product integrity, but also the brand image. It is crucial for luxury brands to have a solid brand structure so that consumers can truly perceive the luxury from the brand. WIth the brand-building process, it can help luxury brands to scrutinize whether the brand structure is well planned and complete. From brand concept to brand value, the steps are all intertwined. However, by sticking to the brand's DNA, sometimes luxury brands alter the branding strategy when time goes by. #LuxuryBranding #LuxuryBrands #BrandingStrategy THINGS YOU NEED TO KNOW | 24 ANTI LAWS OF MARKETING    • How luxury brands do marketing | 24 A...   CREATING NEW LUXURY BRANDS    • How to create a new luxury brand? | L...   00:00 Intro of the episode 00:31 Importance of branding in the luxury industry 01:21 Brand concept 03:34 Brand identity 05:23 Brand awareness 06:47 Brand positioning 07:32 Brand loyalty 08:13 Brand equity 08:40 Brand value 09:27 Summary of the 7 steps of the brand-building process