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How to Create Your Ideal Customer Profile | ICP Marketing

An ideal customer profile, or ICP, refers to a group of traits that define the businesses you want to reach with your products or services. In this video, Madison shares tips for defining your ICP and more. Watch the full video to learn how your business can fully reap the benefits of ICP marketing. ⌚ Video timestamps: 00:00:00 // Introduction 00:00:52 // What is an ICP? 00:01:16 // ICP vs. buyer persona 00:02:35 // Benefits of ICP marketing 00:03:50 // How to develop an ICP 🎥 Check out these videos to keep learning! First-party data overview ▶    • What is First-Party Data? Reach Your ...   Intro to closed-loop marketing ▶    • Closed-Loop Marketing For Beginners: ...   Account-based marketing basics ▶    • Account-Based Marketing EXPLAINED in ...   📘 We also have written content on our website! How lead scoring works ▶ https://www.webfx.com/blog/marketing/... More info on ICP marketing ▶ https://www.webfx.com/blog/marketing/... How to build a profitable sales process ▶ https://www.webfx.com/blog/marketing/... ▶ Subscribe to our YouTube channel for new videos every week! https://www.youtube.com/c/webfx?sub_c... ▶ Want digital marketing insights sent to your inbox? Sign up for Revenue Weekly! https://www.webfx.com/email-signup/ ▶ Ready to start driving results with your digital marketing? Give our experts a call at 888-601-5359 or head over to our website at https://www.webfx.com/free-quote/