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How CleverTap Handles Millions of Users during IPL for Dream11, MPL, Jio & more | SCALER POD 16

In this episode of Scaler Pod, we have Hardik Shah, VP, Engineering, CleverTap and Darshan Pania, Associate Director, SDK Engineering, CleverTap. They delve into the fascinating world of handling millions of users and take us behind the scenes of managing scale during events like the IPL (Indian Premier League), catering to leading platforms such as Dream11, MPL, Jio, and many more by delivering real-time omnichannel experiences. Checkout FREE masterclasses by industry-leading experts- https://www.scaler.com/events?utm_sou... Darshan and Hardik explore the core aspects of CleverTap's capabilities, focusing on their proprietary database, TesseractDB™. They explain how TesseractDB™ plays a pivotal role in efficiently managing vast amounts of data, enabling CleverTap to deliver personalized and contextual user experiences in real-time across multiple channels. They explore the significance of hyper-personalization, behavioural analytics, and AI-driven automation in enhancing user engagement and maximizing ROI. Also, discussing the challenges faced and the cutting-edge solutions deployed to ensure seamless user experiences during high-traffic events like the IPL. Darshan deep dive into the SDK, discussing how it acts as the bridge between CleverTap's platform and mobile applications, enabling the collection of valuable user data and facilitating real-time interactions. They discuss the architecture and technologies employed to handle millions of concurrent users, ensuring high availability, low latency, and efficient data processing. Hardik touches upon topics from load balancing to horizontal scalability, providing insights about the backend systems that make real-time omnichannel experiences possible. ScalerPod by Scaler is a one-of-a-kind podcast for engineers and tech enthusiasts. Our host Arnav Gupta talks to the leaders of the biggest tech companies from India and around the globe about the software engineering challenges they are solving and the products they are building for scale! Also, check out other Scaler Pod Episodes:    • Scaler Pod   Also, available on all major Audio Platforms- Spotify: https://open.spotify.com/episode/4NDK... Apple Podcasts: https://podcasts.apple.com/us/podcast... Timestamps: 00:00 Trailer 01:32 Introduction 02:02 Day in their Life 3:45 How Darshan got into CleverTap and SDK Engineering 7:45 Hardik's Tech Journey 9:52 CleverTap's Processing Bandwidth and IPL Season 11:30 Handling Millions of Users during IPL and Challenges 16:11 Preparing and Testing for Massive Scale 20:05 Managing Realtime Data at CleverTap 24:25 User Profile Customizations, Omnichannel Experience and Retention 27:10 Storing Data at Scale, Analysis and CleverTap's Optimisations 31:42 Bridging between SDK and Backend 36:10 Handling Delay and Processing Realtime Data 37:11 Insuring Data Uptimes during events like IPL 39:25 Building their own Proprietary Database - TesseractDB™ 44:25 Migrations and Downtimes 47:55 SDK Migrations, Updates and Challenges 49:49 Android X and Scheduling for Scale 55:42 Hiring at CleverTap and Onboarding Journey 1:02:56 Workflows for SDK Development 1:04:27 CleverTap's Plans around AI and ChatGPT 1:05:17 Outro Get in Touch with our Guests: Hardik Shah (VP- Engineering) Linkedin -   / hardiknshah7   Darshan Pania (Associate Director - SDK Engineering) Linkedin -   / darshanpania   Twitter -   / clevertap   Linkedin -   / clevertap   Web - https://clevertap.com/ #CleverTap #ipl2023 #ScalerPod #Scaler #dream11 #dream11ipl #jio #podcast #iplanalysis #mpl #dataanalytics #realtimedata #datamanagement #managingscale ______________________________________________________________________________ About SCALER: A transformative tech school, creating talent with impeccable skills. Upskill and Create Impact. Learn more about Scaler: https://bit.ly/3yxcQNZ 📌 Follow us on Social and be a part of an amazing tech community📌 👉 Meet like-minded coder folks on Discord -   / discord   👉 Tweets you cannot afford to miss out on -   / scaler_official   👉 Check out student success stories, expert opinions, and live classes on Linkedin -   / scalerofficial   🔔 Hit that bell icon to get notified of all our new videos 🔔 If you liked this video, please don't forget to like and comment. Never miss out on our exclusive videos to help boost your coding career! Subscribe to Scaler now! https://www.youtube.com/Scaler?sub_co...