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Uncovering Nestasia's Success: Aditi Murarka Reveals All

#AditiMurarka in conversation with #SurbhiBhatia: Unveiling Nestasia's Journey and Expansion Plans Join Aditi Murarka, co-founder of Nestasia, as she shares the inspiring story behind the rise of this distinguished home decor and lifestyle brand in India. Known for its elegance and craftsmanship, Nestasia has redefined home aesthetics from the ground up. In this exclusive interview, Aditi discusses the brand's humble beginnings, their unique approach to production and marketing, and her pivotal role in shaping Nestasia's vision. From startup challenges to strategic growth decisions, delve into how Nestasia has evolved under Aditi's leadership. Discover their ambitious plans for offline expansion into large-format stores and their commitment to enhancing the home decor experience. Whether you're curious about entrepreneurial insights or the intricacies of scaling a design-centric business, this podcast offers a deep dive into Aditi's journey and the future of Nestasia. #AditiMurarka Co-Founder of Nestasia (https://nestasia.in/) LinkedIn:   / aditimurarka   original_referer=https%3A%2F%2Fwww.google.com%2F #SurbhiBhatia Founder & CEO of The Mom Store (https://themomstore.in/) LinkedIn: https://in.linkedin.com/in/surbhi-bha... Instagram: https://www.instagram.com/surbhi181?i... Got questions for Surbhi or Aditi? Leave them in the comments below—we'd love to hear from you! 00:00-1:00 Introduction 1:00-3:08 What inspired you to embark on your entrepreneurial journey? 3:08-4:02 How did you come up with the brand name 'Nestasia'? 4:02-5:24 Can you share your journey of scaling your company? 5:24-6:13 What is your Pinch-me Moment as a founder? 6:13-7:50 E-commerce Vs Retail 7:50-9:45 How do you differentiate yourself in the market? 9:45-11:15 How do you deal with entrepreneurial challenges? 11:15-14:39 What unique challenges do you typically encounter with Indian consumers? 14:39-17:33 What challenges did you face during the COVID-19 pandemic, and how did you overcome them? 17:33-21:24 What inspired you to build a home decor brand? 21:24-25:00 What made you choose Kolkata as the location to start your business? 25:00-30:16 What is the work culture in your company? 30:16-32:53 Traditional Crafts vs. Technology in India 32:53-35:11 Do you believe there is a lack of innovation in India? 35:11-38:27 How do you manage the personal and professional relationship with your husband, who is also your co-founder? 38:27-40:44 What motivated you to start The Mom Store? 40:44-42:50 What was your family's reaction when you told them about your plans to start your own company? 42:50-46:15 Marketing Maternity-Focused Products: Overcoming Challenges in Persuading Moms to Invest 46:15-53:04 Rapid Fire