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Why Monster Beverage Has The Best-Performing Stock In Over 30 Years

It may come as a surprise that Monster Beverage Corporation, which sells Monster Energy drink, is the best-performing U.S. stock in 30 years, even over tech giants such as Google, Apple, Nvidia and Microsoft. The company has been run by South African billionaires Hilton Schlosberg and Rodney Sacks since they acquired Hansen Natural in 1990. Monster, followed by main competitor Red Bull, is the leader in the $21 billion energy drink industry. Watch the video above to learn how an unassuming company came to have such wild success by focusing on marketing to audiences of sports such as UFC, MotoGP, Formula 1 and Nascar. Chapters: 1:22 Chapter 1. Know your customer 4:18 Chapter 2. Slow and steady 6:13 Chapter 3. A growing industry 7:50 Chapter 4. The next 30 years Produced, Shot and Edited by: Natalie Rice Narration by: Robert Ferris Animation: Jason Reginato, Mithra Krishnan Senior Managing Producer: Tala Hadavi Additional Footage: Getty, AP Photos, Monster Beverage, Red Bull GmgH, PepsiCo, The Coca-Cola Company, Walmart.com Additional Sources: IBISWorld, Reuters » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to land your dream job in 2024? Take CNBC’s new online course How to Ace Your Job Interview to learn what hiring managers are really looking for: https://cnb.cx/4871WwH Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC #CNBC Why Monster Beverage Has The Best-Performing Stock In Over 30 Years