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Wahoo Fitness CEO Interview: What failed, and what's coming in 2024?

Last week while visiting Wahoo Fitness, I sat down with the founder and current co-CEO of the company, Chip Hawkins, for a wide-ranging interview discussing everything from past Wahoo initiatives (and failures), to the status of current products, as well as what the future brings. We covered a lot of ground, and rather than try and slice it down to a smaller size, I’ve just left the whole thing as one big interview. I’ve YouTube-chaptered the various portions linked below, though I think you’ll find a lot of it fascinating. Here’s what we covered, noting that you can easily just listen to it podcast style in the background: 0:00 Quick Intro & Wahoo Company Size/Employees 0:40 Wahoo Docks vs Wahoo Fitness 1:52 Which Wahoo product is his true favorite 2:40 Future of Wahoo Rival watch? 3:46 Why are Wahoo products so expensive? 5:24 Why hasn’t Wahoo trainers changed design? 6:30 Why did the RGT acquisition fail? 7:46 Why did you drop lawsuit with Zwift? 9:02 What happens next with Zwift partnership? 9:57 What about how that impacts competitors? 10:56 Are open standards dead? 12:30 Why hasn’t the KICKR Desk been updated? 13:08 Plans for Wahoo CLIMB, Headwind Fan, etc… 13:33 Single favorite run/ride route in world? 15:15 Do you worry about fitness industry consolidation? 15:58 Where does AI work in fitness best today? 16:50 Why did you close Boulder sport performance center? 17:48 How is Wahoo structured geographically? 19:15 What’s Wahoo’s biggest market? 19:35 Is the indoor cycling industry recovering? 21:00 Are you hiring employees again? 21:50 How did Wahoo buy itself back from banks? 24:22 Is Wahoo financially sound now? 25:00 Why isn’t SYSTM on Apple TV? 26:02 Is the ELEMNT Bike GPS still competitive? 27:30 What’s coming in 2024? #WahooFitness #SportsTech #Cycling