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Ex-Police Officer's Stand-Up Freezer Strategy FIRES Up The Dragons | Dragons' Den

Rayeesa Asghar-Sandy's pitching her family run business that has a very specific plan to find their customers in supermarkets - the "stand-up freezer strategy". Rayeesa aims to change the way freezer aisles are laid out... Peter Jones believes she'll need at least "seven figures" to pull this off. Rayeesa's seeking a £75,000 in return for a 12% equity stake in her growing family business. An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity. #DragonsDen #GameChanger #Spice #PeterJones #Skeptical