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Barcelona's Spotify Deal: Is it worth the money?

Try The Athletic for FREE for 30 days: https://theathletic.com/tifofootball Barcelona have signed the naming rights of their legendary Camp Nou stadium to Spotify in a deal worth €5million per year. But is that a lot of money for naming rights? What are naming rights? How does a club value their name? Which team has the best naming rights deal? Nick Harris explains, Philippe Fenner illustrates. Follow Tifo Football: Twitter:   / tifofootball_   Facebook:   / tifofootball   Instagram:   / tifofootball_   Listen to the Tifo Football podcast: The Athletic UK: http://bit.ly/TifoPodChannel Apple Podcasts: http://bit.ly/TifoFootPod Spotify: https://open.spotify.com/show/06QIGhq... Watch more Tifo Football: Tactics Explained:    • Tactics Explained | Tifo Football   Finances & Laws:    • Finances & Laws | Tifo Football   Tifo Football Podcast:    • Tifo Football Podcast   Most Recent Videos:    • Most Recent Videos | Tifo Football   1 Popular Videos:    • Popular Videos | Tifo Football   About Tifo Football: Tifo loves football. We create In-depth tactical, historical and geopolitical breakdowns of the beautiful game. We know there’s an appetite for thoughtful, intelligent content. For stuff that makes the complicated simple. We provide analysis on the Premier League, Champions League, La Liga, Serie A, Bundesliga, World Cup and more. Our podcasts interview some of the game’s leading figures. And our editorial covers football with depth and insight. Founded in 2017 and became a part of The Athletic in 2020. For business inquiries, reach out to [email protected]. Music sourced from epidemicsound.com Additional footage sourced from freestockfootagearchive.com #Barcelona #Spotify