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Top Visual Tips For Patient-Friendly, Cost-Effective Dental Ops - Psychology of Space in Dentistry

I’m sure that most of us have seen the selective attention video of counting basketball passes and the gorilla. If you haven’t, why don’t you try it on your team at the dental office:    • selective attention test   It’s a great way to explain that what we see and what we think we see are very different! Our brains constantly shorthand data. So what does this have to do with your dental office? A lot actually! To design a great dental office, you need to understand how people perceive space. What makes things look and feel bigger than they are and what makes them appear smaller. It’s a science, and there are a few important principles that define how humans visually process space. First, when we enter a room, we don’t have a laser transit in our brain. We can’t actually measure a space. But we perceive the size of a room by the amount of open floor space that we can see. So the more busy crap and cabinets and furniture that take up floor space - the smaller we think the room is. That’s why a wider room with side cabinets feels much smaller than a narrow room without. Second, the depth of a room is largely determined by the brightness of the far wall. Brightness makes it appear closer. That could be manipulated in a couple of ways. For example, from the patient’s perspective you don’t generally want them to have the room feel endless. As a patient, you are going to be lying flat and vulnerable. A certain amount of enclosure is actually good. However if you were trying to make an interior treatment room with no windows feel appealing (so in this case larger) you want to brighten up that wall with lighting, artwork or perhaps a very large monitor. The third factor is this. If an area feels cramped, you can make it appear longer if you can intentionally and progressively reduce the size of artwork, displays, or furniture as you move further away. This will greatly enhance the sense of length. A more common problem in the dental practice is long narrow hallways. We work really hard to minimize these by design. But we are also lucky enough to design some really big practices! So the tools to make larger hallways appear shorter are very helpful. One principle is to try to not enter the hall on its end. Reroute the crossover hallways into a more central starting position so that you wind up with what feels like shorter hallways. Using this visual shortening technique is more challenging if you are putting your office in a strip mall. Here you will use a combination of increasing brightness and a focal point terminal display to shorten the perceived length. You can use these perceptual tricks to shorten the perceived length by about 25%. That’s often enough to make the office feel less clinical. The last very important principle that allows a great opportunity for creating an emotionally successful treatment room design relates to the sequence of how we (as the patient) read a treatment room visually. If you understand the principles of productivity, you know that we need a more compact space to work efficiently on the smaller space of the mouth but that you also need to have plenty of space for supplies - at your fingertips. Yet you still need to have the room feel spacious! So how do people actually read a room? Here’s how:    • Видео   When we enter a new room our eyes move in this pattern in 1/ 10th of a second! This is how we can slip that gorilla into the that video or how our magician has you overlook something obvious in their trick. You see, the field of view that we take in during that initial scan is only 30° to the left and then very well defined after that. So by consolidating and pushing any scary, busy or objectionable stuff out of that range of view we have bypassed your patients fear circuitry. If, in addition, you can push the dental light up and out of view (you do this with a track) and have an attractive end wall to catch the patient’s focal interest you will have bypassed the fight or flight mechanism! This sets the stage for case acceptance. This sets the stage for a relaxed patient in treatment. This sets the stage for in-room consultation. So before you commit to the details of office design consider psychological safety and Spaciousness. You’ll be glad you did and at least you’ll be clear about the trade-offs that you’re making with whatever you decide to set up. Please don’t hesitate to contact us (https://desergo.com/contact-us) to learn more about how to create the most productive, comfortable, patient-friendly and cost-effective dental practice.