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How To Discount And Make Money (Whiteboard Edit)

How to discount and trigger sales. How to respond when a client asks you to discount. What should you say when you're asked to discount your services? Are there exceptions to when it's okay to discount? How principles like: anchoring, scarcity and urgency impact your decision to buy. The psychology of buying and price. Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://thefutur.com/shop 00:00 - Start 00:25 - Why You Should Never Discount 01:00 - Exceptions to Discounts 02:00 - Tip Buying in Bulk 03:45 - Tip Telling A Good story 04:05 - Tip Early Payment 05:00 - How Nike Charges For Shoes 05:15 - Anchoring 06:30 Tip How To Use The Anchor Bias07:00 - Scarcity in Time 07:40 - Scarcity in Quantity 08:00 - Decision Making 08:40 - The Reverse Sale 11:00 - Tip How To Use The Reverse Sale For Yourself === 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host: Chris Do Content Director: Matthew Encina Producer: Mark Contreras Cinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona Garcia Social Team: Elle Money, Alex Burlui Futur Theme Music: Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic