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Content Marketing Mistakes & How to Fix Them with Joe Pulizzi | News & Trends

Serial entrepreneur and author, Joe Pulizzi, reveals content marketing tips that will totally change the way you reach customers online. Watch more Small Business News & Trends videos: https://bit.ly/biznewsandtrends 0:00 Who is Joe Pulizzi? 0:36 Building relationships online 1:15 Expanding your reach online 1:58 Which online platforms should your business be on? 3:07 Finding the sweet spot for effective content marketing 4:00 The power of being great at one thing When it comes to breaking through the clutter and being successful online, content marketing expert Joe Pulizzi says the script has completely flipped. Small businesses must focus on bringing value and building relationships online before they can sell anything — not the other way around. As a successful entrepreneur himself, Joe Pulizzi believes that content marketing is crucial to building those relationships for business success. As long as you deliver consistent, valuable information through all of your communication platforms, your audience will come to know, like and trust you — and once that’s secured, you can sell all the things you want. One of the biggest mistakes that small businesses make is trying to be everywhere online, but doing so can spread yourself too thin. Instead of being mediocre at many things, be remarkable at one specific thing. Matching up your expertise with what your customers need will help you find that sweet spot to expand your reach and build an audience online. Joe says the bottom line is to focus on two things: being remarkable and building up one online platform before jumping to another. What are you doing to ensure your content stands out online? References: Before engaging with a sales rep, 47% of buyers view 3-5 pieces of content. https://www.blog.hubspot.com/marketin... The top 3 content distribution channels are social media, email and the company blog. https://www.contentgrip.com/marketing... Some 79% of B2B marketers say they have a content marketing strategy. https://www.contentgrip.com/marketing... Someone is in charge of the content marketing strategy at 86% of highly effective organizations. https://neilpatel.com/blog/38-content... Learn more about Joe Pulizzi: https://www.joepulizzi.com   / joepulizzi     / joepulizzi   https://www.thetilt.com Resources for Small Businesses: Venture Forward study: https://www.godaddy.com/ventureforward Up-to-date info on COVID-19: https://www.cdc.gov COVID-19 resources and grant information: https://www.covid19businesscenter.com The information contained in this video is provided for informational purposes only and should not be construed as an endorsement or advice from GoDaddy on any subject matter. #ContentMarketing #GoDaddy #SmallBusinessNewsandTrends #JoePulizzi #ContentMarketingStrategy #ContentMarketingTips #ContentMarketingStrategies #DigitalMarketing #ContentMarketing2021