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This video discusses factors that impact majority influence, such as group size, salient norms, allies, and gender. Factors that maximize minority influence are discussed, as well. In general, minorities who are forceful, persistent, and unwavering in support of their position tend to be most influential. #FrankMLoSchiavo #SocialPsychologyLecture The Frank Show Starring Frank M. LoSchiavo features educational videos packed with lots of great information! Like an old-fashioned general store, my channel has something for everybody. Many of my videos feature lectures on statistics and psychology, but there are bonus videos on a variety of other topics, so subscribe today and join the fun! SUBSCRIBE: / frankmloschiavo MY FACULTY WEBPAGE: http://bit.ly/faculty-webpage-FML MY GOOGLE SCHOLAR PROFILE: http://bit.ly/google-scholar-FML SUPPORT MY CHANNEL: If you find my videos helpful, please like them, share them, and tell all your friends to check out my channel! * CONSIDER A VENMO DONATION: @Frank-M-LoSchiavo * CONSIDER A PAYPAL DONATION: http://bit.ly/paypal-FML