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Lip Esteem | Small Business Revolution: S6E3

Tameka Jones knows the pressures put upon women to meet a certain standard of beauty. She also understands that makeup and beauty can help women, like it did her, to re-write their story and feel empowered in their own skin. Enter Lip Esteem, a dream-turned-reality when Tameka left her 20-year career as a makeup artist to start her own beauty line in 2020. While new customers have steadily increased, sales are beginning to plateau, leaving Tameka looking for more avenues to sell her product. To help round out Tameka’s retail strategy, Deluxe enlisted its own Board of Directors Chair, Cheryl Mayberry McKissack, owner of BLK/OPL and formidable leader in the beauty industry. With Cheryl’s network providing key connections, the Deluxe team freshens Lip Esteem’s brand and online presence to go from startup to legit contender. See how Tameka plans to change the world one tube of lipstick at a time. Get to know the characters in this episode: - Amanda Brinkman, Chief Brand Officer, Deluxe - Baron Davis, NBA All-Star & Entrepreneur - Tameka Jones, Lip Esteem - Cheryl Mayberry McKissack, Black Opal #SmallBusinessRevolution #Deluxe Subscribe to get the latest! https://goo.gl/kVZveD Join the Small Business Revolution! Visit Here to Learn More: http://smallbusinessrevolution.org/ Like SBR:   / smallbizrev   Follow SBR:   / smbizrevolution   SBR Vimeo: http://vimeo.com/smbizrevolution SBR Instagram:   / smallbusinessrev.  . For Season 6, we’ll be bringing the Small Business Revolution home to Minneapolis-St. Paul, Minnesota, celebrating and sharing the stories of Black-owned businesses and entrepreneurs in some of the most important neighborhoods in our community. The new season—co-hosted by former NBA All-Star and entrepreneur, Baron Davis — will celebrate the impact strong small businesses have in our local communities.