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How to Run A Successful Book Pre-Order Campaign | Book Marketing Help

I'm going in-depth into book pre-order campaigns, whether they are worth it, everything you need to consider to run one, recommended swag, and finall I'm sharing how my book 2 pre-order campaign went, including what it cost! I used this fantastic post by Erin Bowman to guide me when I was putting together my pre-order: http://www.embowman.com/2017/how-to-r... My US Pre-Order page: http://alexadonne.com/blog/the-stars-... My International/Digital Pre-Order page: http://alexadonne.com/blog/the-stars-... My legal/contest rules: Contest rules - Any North American edition of The Stars We Steal (hardcover ISBN 978-1328948946 or e-book ASIN B07LC9LRSP) purchased via a bookstore or online book retailer by 11:59PM PT on February 3rd, 2020 qualifies for the pre-order campaign. Books obtained via subscription box services do NOT qualify. - For a valid entry, proof-of-purchase and entrant’s mailing address must be submitted or emailed to pre-order campaign admin (Alexa Donne) at [email protected] by 11:59PM PT on February 3rd, 2020 - Pre-order campaign is open in the U.S. to readers 13+ - By entering, you are confirming that you are 13 or older, and giving the admin (Alexa Donne) permission to contact you via email and mail you your prize(s) - Following a valid entry, the reader will be mailed a swag pack consisting of one (1) signed bookplate, two (2) bookmarks, one (1) TSWS sticker, and one (1) TSWS art print WHILE SUPPLIES LAST TIMESTAMPS 00:00 Introduction 01:29 Are pre-order campaigns worth it? 03:40 Shipping costs & envelopes 06:15 Grand prize winners & legal issues 07:07 Ideal swag to include 09:38 Digital pre-orders 11:23 Designing your swag 15:22 Seting up/running your pre-order 18:24 Ordering swag samples to photograph 20:21 Envelopes & postage 21:32 When to start/end your pre-order campaign 22:51 Placing your final swag order 24:18 Fulfilling/completing your pre-order 26:17 Results of my pre-order campaign 27:26 How much did I spend? Add THE IVIES, my YA thriller featuring competitive college admissions & murder, out in 2021, on Goodreads!   / the-ivies   +OTHER PROJECTS+ Support NovelTea Show on Patreon! We're launching a podcast, with your support.   / novelteashow   +BUY MY BOOKS+ Add THE STARS WE STEAL (Jane Austen + The Bachelor, in space) on Goodreads:   / the-stars-we-steal   Buy BRIGHTLY BURNING from Book Depository (ships worldwide!): https://www.bookdepository.com/Bright... Buy BRIGHTLY BURNING on Amazon: https://www.amazon.com/Brightly-Burni... Get Brightly Burning on Audible.com! https://www.audible.com/pd/Brightly-B... +LINKS+ Goodreads:   / brightly-burning   Twitter:   / alexadonne   Instagram:   / alexadonne   Newsletter Sign-Up: http://alexadonne.com/newsletter/ Website: http://alexadonne.com/ Wattpad: https://www.wattpad.com/user/alexadonne +FILMING SPECS+ Camera: Canon t6i Mic: Rode VideoMic Go Light Lighting: Limo Studio Soft Kit Editing Software: Pinnacle Studio 22