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Whether you are a movie studio or a restaurant you want to know if your product will be a success, so you may have test screening to see how people like your movie or you may have a few clients try out a new hamburger to see if the flavor is right. These are some ways that firms test out if their products might work. The thing is firms need to decide if they need to test market their products or not, so here we look at how test marketing works and why firms may or may not test market. Filmed in El Salvador Copyright Mark Wolters 2020 #marketing #principlesofmarketing #testmarketing Topic 11: New Product Development YouTube Advice Playlist: • YouTube Tips & Advice Marketing Training Playlist: • Marketing Videos I hope that these marketing & business videos can help you learn more about business and help you succeed in class or in the business world. And yes, this is the same Mark Wolters from the YouTube travel channel Wolters World. Find More Marketing Videos & Course Information at http://www.woltersworld.com/courses or on our future site http://www.professorwolters.com Grab Some Wolters Gear: http://www.woltersworld.com/shop Follow us on Facebook: / professorwolters Subscribe to Our Other YouTube Chanel "Wolters World Travel & Culture" / woltersworld