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Live from Consensus: Brands Using the Metaverse for Social Good | Gen C Ep. 85

In this episode of "Gen C", we bring you another conversation from Consensus where we delve into how various brands are leveraging the metaverse and immersive technologies for social good, featuring insights from industry leaders: Justin Breton of Walmart, Adam Shlachter of Niantic, Winnie Burke of Roblox and moderated by Laurie Keith of Ad Council. Topics include Walmart’s virtual initiatives, innovations spotlighted at the Cannes Lions Festival, the impact of celebrity tokens on culture and commerce and media licensing within the evolving landscape of AI. This episode was recorded live at Consensus 2024 in Austin, TX. 00:00 Introduction and Walmart's Roblox Venture 00:42 Cannes Lions Festival Highlights 01:30 Innovation and AI at Cannes 05:59 Celebrity Tokens and Monetization 09:24 Media Licensing and AI 13:15 Panel Discussion: Social Good in the Metaverse 29:40 Walmart's Immersive Commerce Strategy 35:41 Future of Immersive Technology Links mentioned from the podcast: Justin Breton’s Twitter: https://x.com/justinbreton Laurie Keith’s Twitter: https://x.com/lauriekeith #cryptocurrency #digitalfinance #finance #bitcoin #crypto Subscribe to CoinDesk on YouTube: https://www.youtube.com/user/CoinDesk... CoinDesk is the leading digital media, events and information services company for the crypto asset and blockchain technology community. Twitter:   / coindesk   LinkedIn:   / coindesk   Instagram:   / coindesk   Facebook:   / coindesk   Newsletters: https://www.coindesk.com/newsletters CoinDesk Podcast Network: https://open.spotify.com/show/2jyIhkv... Markets Daily Crypto Roundup: https://open.spotify.com/show/7sDXM8B...