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How to Set Prices as an Illustrator (for Beginners!) | Episode 39

Nothing held back in this episode! I finally tell you exactly how I priced my illustration work when I started out as an illustrator — and to a certain extent, how I still price my work today. TIME STAMPS 1:11 - NEWS 2:10 - CHIT CHAT 5:46 - THE QUESTION: How do you set your prices? 6:22 - Two Pricing Scenarios: When the client offers you a set rate vs. When the client asks you for a quote 8:22 - How to Set Your Base Hourly Rate 13:23 - Factoring in Overhead Expenses 14:15 - Advantages of Using a Base Hourly Rate 15:03 - How to Set a Day Rate 15:24 - Example: Pricing a Band Poster (Using Your Base Hourly Rate) 19:33 - Why You Should Never Charge by the Hour 22:00 - Value-Based Pricing and Owning the Copyright 24:50 - What is Buyout? 26:00 - Recommendation: Pricing Guide for Illustrators 27:45 - Your BHR Helps You Determine What Jobs are Worth Taking SHOW LINKS Hourly Rate Resources More complex: https://www.creativelive.com/blog/how... Very simple: http://www.yourrate.co On Copyright Ownership https://theillustratorsguide.com/copy... On Work for Hire Contracts Biased! https://www.thelittlechimpsociety.com... Less biased: http://www.theinformedillustrator.com... Graphic Artists Guild Handbook: Ethical and Pricing Guidelines https://graphicartistsguild.org/produ... ---------------------------------------- Find me elsewhere: Skillshare: http://tomfroese.com/teaching Instagram: @mrtomfroese Twitter: @tomfroese Web: www.tomfroese.com Behance: www.behance.net/tomfroese #freelance #illustration #freelancerate