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How To Do An SEO Audit (Free 17 Step SEO Audit Checklist)

In this video I will show you how to do an SEO audit for you or your client’s website using my 17 point SEO audit checklist. The audit will include key technical, on-page and off-page elements designed to help improve your website’s rankings in organic search. Here’s what we're going to cover in the audit: Technical SEO Audit 1. Index Coverage Checks. 2. XML Sitemap Check. Use the SEOquake browser extension to help find the location of your sitemap: https://www.seoquake.com/index.html 3. Check For Blocked Pages. Use Siteliner to find duplicate content on your site: https://www.siteliner.com/ 4. Internal Linking Checks. 5. Broken Link Checks. Use Screaming Frog to crawl up to 500 URLs on your site for free: https://www.screamingfrog.co.uk/seo-s... This will help you find broken links on your site, as well as help with other items in subsequent steps. 6. Redirect Checks. 7. Site Architecture. 8. Page Experience Checks. Use Google’s Page Speed Insights to get lab data for your Core Web Vitals: https://pagespeed.web.dev/ Use Google's mobile friendly test to check if your page's are mobile friendly: https://search.google.com/test/mobile... On-Page SEO Audit 9. Keyword Research. Here are some videos to help you with keyword research. My free keyword research template:    • Free Keyword Research Template For SE...   How to conduct a SERP analysis:    • How To Do A SERP Analysis With Google...   How to create a keyword map for your site:    • What Keyword Mapping Is, It’s Importa...   10. URL Formatting Checks. 11. Title Tag & Meta Description Checks. 12. Site Favicon. Check out Google’s documentation for guidelines on optimizing your site favicon: https://developers.google.com/search/... 13. Heading Tag Checks. 14. Structured Data Checks. Google's list of various structured data types: https://developers.google.com/search/... Use Merkle’s Shema Markup Tool to generate the JSON-LD code to insert into your page's HTML to generate rich results: https://technicalseo.com/tools/schema... Check your schema markup implementation using Google’s Rich Results Test: https://search.google.com/test/rich-r... 15. Content & User Experience. 16. Image & Video Checks. Use TinyPNG to compress any png, jpeg, or webp images before uploading them to your CMS: https://tinypng.com/ Off-Page SEO Audit 17. Backlink Checks. Click the link below to access the free SEO audit checklist in both excel and google sheet formats: https://seo-frank.com/seo-audit-check... Want more free SEO templates, guides and tips? Check out SEO Frank’s website at: https://seo-frank.com Want to connect with the author of SEO Frank? Visit his LinkedIn page at:   / frank-piedimonte   VIDEO CHAPTERS 00:24 Introduction 1:04 Index Coverage Checks 3:32 XML Sitemap Check 5:20 Check For Blocked Pages 10:22 Internal Linking Checks 12:15 Broken Link Checks 14:56 Redirect Checks 18:07 Site Architecture 20:42 Page Experience Checks 26:01 Keyword Research 27:03 URL Formatting Checks 29:37 Title Tag & Meta Description Checks 32:32 Site Favicon 34:15 Heading Tag Checks 37:25 Structured Data Checks 43:01 Content & User Experience 45:25 Image & Video Checks 48:13 Backlink Checks 51:23 Free SEO Audit Checklist 51:38 Conclusion