Скачать с ютуб B2B Growth Marketing Fundamentals: Strategy, Channels, Campaigns в хорошем качестве

B2B Growth Marketing Fundamentals: Strategy, Channels, Campaigns

Let’s delve into the foundational concepts and frameworks of B2B Growth Marketing. In this talk, I focus on practical application, with theory and concepts as the ingredients. In this session, you’ll join me on a drive through tour of growth marketing. How to sculpt your strategy, navigate channel selection with precision, and orchestrate impactful campaigns. We’ll quickly dissect each of those areas with: • Definitions - what does growth mean? What the heck counts as a campaign? • Steps to take - 4 levers to drive growth, channel selection process, 3 steps to build your strategy. • Frameworks to guide the way - Engine and fuel, thinking in bets, marketing advantages. • And examples to chew on. 0:00 - Introduction by Shelley Marsden 0:33 - Welcoming Nick Warner 1:04 - Nick Warner's Background 1:26 - Nick's Personal Motto 1:45 - Nick Warner Begins Presentation 1:59 - Overview of Today's Agenda 2:12 - Defining Growth Marketing 3:04 - What is Growth? 3:21 - Holly Chen's Definition of Growth 3:54 - Why Growth Exists 5:05 - Categorization of Marketing Sub-functions 5:28 - Sculpt a Growth Marketing Strategy 5:53 - Five Key Choices in Creating a Strategy 7:13 - Four Ways to Drive Growth 8:14 - Steps to Building a Growth Marketing Strategy 9:43 - Product and Market Research 10:28 - Selling Motion and Business Model 11:00 - Company Advantages Stack 11:33 - Operationalizing the Strategy 12:06 - Making Channel Choices 12:37 - Five Key Inputs to Choosing Channels 13:25 - Assess the Right Places to Play 14:48 - Channel Modeling 16:11 - Framework for Building Channels 17:09 - Do's and Don'ts in Channel Selection 18:31 - Channels as a Team Analogy 19:14 - Three Broad Pillars for Channel Competence 20:56 - Running Campaigns 21:21 - Definition of a Campaign 22:05 - Fuel and Engine Framework 23:15 - Campaign Categories 24:22 - Five Steps to Running Effective Campaigns 25:23 - Creating Value Loops 26:51 - Key Takeaways and Resources 27:20 - Q&A Session Begins 27:37 - Question on Third-Party Resources 28:38 - Question on Reducing Friction 31:13 - Clarification on Third-Party Resources 33:17 - Closing Remarks by Shelley Marsden More of this stuff on my channel:    / @nickwar-youtube   Way more of this stuff on my website: www.nickwar.com/ Upwards and onwards! Cheers :) - Nick