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Nelly Ben Hayoun at 2015 AIGA Design Conference: Designing the impossible

Watch WeTransfer's head of experiences NELLY BEN HAYOUN's mainstage presentation "Designing the impossible" at the 2015 AIGA Design Conference in New Orleans. Dubbed the Willy Wonka of design and science, Nelly Ben Hayoun creates space for thoughts, debate, and provocation around the sociological and critical impact of new technologies and the human condition. Here, Nelly shares why she believes innovation comes from “multidisciplinary conflicts,” touches on the challenges she faces defying and designing in the gravity of the hyperreal, a world where fiction is as truthful as reality, and discusses the complexity of two recent large-scale projects, The International Space Orchestra, and Disaster Playground. Plus, watch Nelly chat with Conference moderator and podcast star Roman Mars (99% Invisible). Join AIGA, the professional association for design: http://www.aiga.org/join/ Register for the 2016 AIGA Design Conference, October 17-19, in Las Vegas: http://designconference.aiga.org