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How a Reebok Intern Revolutionized Fashion and Became a Design Icon - Nicole McLaughlin

On this week's episode of IDEA GENERATION, designer Nicole McLaughlin takes us on a journey from her time as a graphic design intern, to becoming a viral sensation on Instagram by crafting creative upcycled shoes, to starting her own design courses, and collaborating with brands like Reebok and Vans. Act I 00:00 Intro 1:26 Discovering graphic design 2:39 Influences 3:23 Navigating creative blocks 3:42 Takeaways from college 5:12 Reebok internship 6:29 “I like the idea of luck” 6:59 Becoming a full time employee at Reebok 8:01 Working on personal projects 8:49 “Where my ideas come from” 9:07 Finding a source of motivation 10:17 Putting work out in the world Act II 12:14 Rotation at The Farm 13:47 Biggest advantage as a creator 14:01 Starting to have viral moments 14:38 Pursuing freelance 15:15 Making 1 of 1 16:49 Monetizing her work 18:25 Ultimate creative goal 18:43 Putting together the workshops 21:38 Boundaries and burnout Act III 22:13 Letting go of freelance 23:25 Defining brand Identity 24:27 Qualities worth holding on to 25:01 Collaborating with larger brands and maintaining integrity 27:16 Outside opinion + social media 28:24 Good idea vs. bad idea = you need both 28:40 Creating and not connecting 30:19 Delegating work + trusting others with vision 31:54 “The most important idea I've had” 32:16 Relationship to sneakers 32:33 Collaboration with Reebok 34:53 Vision for the future Credits: Noah Callahan-Bever Creator & Host, Idea Generation Starring: Nicole McLaughlin Musical Director: A-Trak Animations by: Sang Bleu / IDEA GENERATION Executive Producers: Helena Ox, Tricia Clarke-Stone and John Walaszek Producer: Jack Erwin Creative Director + Editor: Kyle Gaughan Produced by: 5 Towns Media House Director: Katie Paul DP: Alex Stikich Producer: Jagger Corcione Production Manager: Zena Khafagy Cam Ops: Sabrina Marki, Brian Dauphin Sound: Anthony Charles PAs: Ross Ginsberg, Sabrina Alvarez MUA: Tatiana Mendez Special thanks to: Joy Yoon Reebok Brendan Dunne