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Streamers Forum | In the FAST Lane: A Look at the Rise of FAST and the Road Ahead with Pluto TV

In 2014, on April Fool’s Day, Pluto TV was born out of a contrarian idea, starting the era of free-ad supported television (FAST), and changing the media industry forever. In May 2024, Olivier Jollet, Executive Vice President and International General Manager of Pluto TV was invited on stage at the #marchedufilm ( #mdf24 ) to attake the audience through Pluto TV's journey over the past decade, and reveal how the platform went from being what many thought was a gamble, to becoming an industry leader and a billion-dollar business. With an introduction from Maria Rua Aguete, Senior Research Director Media and Entertainment at OMDIA, the session offers a deep-dive into the evolution of the FAST, touching on content strategy, business model, its synergies with SVOD services and what lies ahead. A conference moderated by Stewart Clarke, SVP Content International at Deadline. Check out what's new at the Marché du Film: ► https://www.marchedufilm.com Join the Marché du Film community: ►   / marchedufilm   ►   / mdf_cannes   ►   / mdf_cannes   ►   / marchedufilm   ►   / marchedufilm