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What is the core element of innovation? Sterling Hawkins explores discomfort, a key ingredient of innovation. Through weaving personal, and business story framed through reflecting back to MacGyver, ’80’s tv show, Sterling connects us to the complexity of innovation through discomfort. Sterling Hawkins is an internationally renowned keynote speaker, business leader, investor, and futurist. Sterling and his work have been featured in a number of national news publications. His talks offer insight into retail innovation and transformational leadership. Find out more about this event and the other ideas at www.tedxchulavista.com Sterling Hawkins is a master of innovation, having overcome massive changes and obstacles in his past. These include going from flat broke to selling his first company, turning a broken family business to a successful one, and overcoming fear of public speaking to keynoting at conferences around the world. His story will motivate you to make the most out of any situation. Hawkins is a renowned keynote speaker, business leader, entrepreneur, investor, and futurist. Passionate about retail innovation, he has worked with universities such as Stanford and Cornell to create a vision for future commerce. He evaluates over 1,000 innovative technologies annually to dramatically transform retail and how it fulfills the needs and wants of consumers. Moreover, he has worked with investment groups, startups, brands and Fortune 500 companies, including Zebra Technologies and Starter Bros. Markets. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx