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Sampling Methods 101: Probability & Non-Probability Sampling Explained Simply

Learn about sampling strategy and the most popular sampling methods in less than 15 minutes. In this video, we unpack what sampling is and look at the strengths and weaknesses of the most common probability and non-probability sampling methods, including simple random sampling, stratified random sampling, cluster sampling, purposive sampling, convenience sampling and snowball sampling. OVERVIEW: 00:00 Introduction 00:55 What is sampling? 01:20 Sample vs population 01:48 Representativeness in sampling 02:55 Probability vs non-probability sampling 05:00 Probability sampling methods 05:20 Simple random sampling 06:39 Stratified random sampling 07:53 Cluster sampling 09:58 Non-probability sampling methods 10:16 Purposive sampling 11:35 Convenience sampling 12:40 Snowball sampling 13:50 How to choose the right sampling method 16:38 Recap - sampling essentials 17:40 Outro RESOURCES: - Sampling 101 - https://gradcoach.com/sampling-methods/ - Research bias explainer - https://gradcoach.com/research-bias/ - Research coaching - https://gradcoach.com/dissertation-co... To learn more about sampling methods, be sure to visit the Grad Coach blog at https://gradcoach.com/blog/. Our Socials 🟢 Facebook -   / gradcoachintl   🟢 Twitter -   / gradcoachdotcom   🟢 LinkedIn -   / grad-coach-intl