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How To Become A Football Agent: John Viola

Join us as we navigate the thrilling world of football agents with John Viola who boasts an impressive 33 years in the industry. From the early days of working on a building site, Viola expertly guides us through his unique journey to becoming a highly successful agent. We discuss the intricate process of becoming an agent, including the hefty £100,000 bond required by FIFA. With fascinating anecdotes, including his first deal with Brian Clough, Viola also tackles the often negative perception of agents, underscoring the vital role of ethics and honesty in this line of work. This episode also provides an insider’s perspective on the negotiation process, from transfers to player representation. Viola's passion for football as both a supporter and businessman shines through, as we explore the impact of technology on the football business and discuss the qualities an agent seeks in players. Whether it’s a record-breaking signing or the challenges of securing player contracts, our guest provides valuable insights into the world of football transfers and negotiations. 📰 Subscribe to my newsletter: https://www.mindsetforsport.com/newsl... 📱 Subscribe and Listen to the Podcast HERE: SPOTIFY: https://open.spotify.com/episode/5VVi... APPLE: https://podcasts.apple.com/us/podcast... ⚡️CONNECT WITH ME: INSTAGRAM:   / christiescanlonofficial   LINKEDIN:   / christiescanlon   TWITTER: https://x.com/MindsetForSport ⏰ Timecodes ⏰ 0:00:00 Coming Up 0:00:27 Becoming a Football Agent 0:05:20 Negotiating Transfers and Representing Players 0:14:00 Negotiating Contracts and Successful Transfers 0:28:13 The Life of a Football Agent 0:40:49 Motivation and Persistence in Business Deals 0:52:16 From Delivery Driver to Football Agent #footballagent #football #soccer #footballagency #footballagents #socceragent #footballacademy