Скачать с ютуб Unit Economics Benchmarks for eCommerce | From Idea to Exit в хорошем качестве

Unit Economics Benchmarks for eCommerce | From Idea to Exit

I show you how the unit economics of an eCommerce startup should evolve over its lifecycle, using VC benchmarks based on the stage of the business. Watch the entire 3-part "unit economics journey" series: ➡️ Part 1: SaaS    • Unit Economics Benchmarks for SaaS St...   ➡️ Part 2: Marketplaces    • Unit Economics Benchmarks for Two-Sid...   ➡️ Part 3: eComm - you're watching it now! *My deep dive (mentioned in video): Contribution Margins for eComm    • How to Calculate eCommerce Contributi...   ✅ Download the Excel template: https://bit.ly/ecomm_benchmarks 🚀 If you want to master the finance skills & frameworks to successfully scale technology startups, secure your spot in my "Finance for Startups" program, today: https://www.ericandrewsstartups.com/f... Communities: 💼 Linkedin:   / eric-andrews-1624b656   ☑️ Twitter/X:   / eric__andrews   🌟 Instagram:   / ericandrews_startups   🔥 Discord: https://bit.ly/discord_eric 💻 Newsletter: https://bit.ly/joinericnewsletter 🎥 Clips:    / @ericandrewsclips7818   Related Videos: 🚩 Playlist - Finance for eComm:    • Finance for eCommerce   🚩How In-Store Subscriptions Boost Brick-and-Mortar Revenue    • How In-Store Subscriptions Boost Bric...   🚩 eCommerce Subscriptions Unit Economics & LTV    • How to Calculate Unit Economics & LTV...   🚩 How Prepaid Subscriptions Triple LTV for eComm:    • How Prepaid Subscriptions Are Increas...   ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ In this video, we walk through how to break down unit economics for eCommerce, and how to benchmark your unit economics performance over the stages of a startup lifecycle. We walk through CAC, contribution margins, LTV, and then track LTV: CAC & CM: CAC ratios over the lifecycle of an e-commerce startup using a finance case study. I will show you what optimal and sub-optimal performance looks like! Sections: 1:25 goal of unit economics evolution - why they need to be going up 2:22 definition of unit economics 4:08 important financial dynamics in eCommerce 5:15 gross margin vs. contribution margin for eComm 7:43 eCommerce unit economics benchmarks (CM: CAC ratio, LTV: CAC ratio) case study over startup lifecycle 13:59 sub-optimal unit economics performance benchmarks If you have questions - leave a comment below and I'll try to help. Cheers! #ecommerce #uniteconomics #ecommercebenchmarks