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Using Short Form Video to Attract Video Clients with Austin Falter

►► Want to learn how to consistently book high paying video jobs for your corporate filmmaking business? Enroll in this free 60 minute workshop where I walk you through how I've built a 7-figure production business using the same framework I teach in this training. → https://studiosherpas.com/workshop OVERVIEW: In this episode of the podcast, Ryan sits down with Austin Falter, the dynamic founder and CEO of Falter Media. Austin shares his inspiring journey from starting as a freelance videographer in college to establishing a niche video business that serves entrepreneurial doctors. They discuss the importance of niching down, the challenges and benefits of focusing on a specific market, and the impact of social media and organic content on business growth. Austin also gives a glimpse into his personal life and interests, adding a fun and relatable touch to the conversation. Whether you're a seasoned video professional or just starting out, this episode is packed with valuable insights and practical advice. KEY TAKEAWAYS: - Niching down can significantly enhance your expertise and the quality of service you provide. - Organic content is crucial for long-term growth, especially in niche markets. - Balancing personal interests with professional goals can create a more relatable and engaging brand. - Understanding your audience deeply can lead to more effective and tailored content strategies. IN THIS EPISODE: 00:00 Using Short Form Video to Attract Video Clients, Episode 391 with Austin Falter 03:20 Meet Austin Falter 06:40 Developing A Niche 13:40 Marketing In A Video Business 27:14 Tactics For New Clients 32:36 How Having a Niche Helps 39:08 Connect with Austin 40:03 Outro