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Google Analytics 4 Events Tutorial: Custom Events and Much More

The comprehensive Google Analytics 4 event guide. Custom events, enhanced measurement events, event reporting, event parameters, custom dimensions, the event settings variable in Google Tag Manager. And more. All explained in this comprehensive (almost) 1 hour events review. *Timestamps* 00:00 GA4 Events Tutorial 01:01 What are Events and how do they work in the GA4 measurement model 03:35 How to access Event data in reports 05:28 How Event Parameters work 11:32 How to create a Custom Dimension 14:07 How to use the 4 Different Types of Events 14:44 Automatically Collected Events 16:16 Enhanced Measurement Events 21:50 Enhanced Measurement - create a site search report 25:20 Enhanced Measurement - create a file downloads report 30:17 Recommended Events and Custom Events 32:30 Custom Events - Create a contact form submission event 38:12 Custom Events in Google Tag Manager 42:18 How to add Event Parameters to Custom Events with Event Settings Variable (internal link click custom event) 46:13 Create a GA4 Events reporting dashboard in Looker Studio Here's a link to the custom scroll tracking tutorial mentioned:    • Scroll Depth Tracking in Google Tag M...   Have questions or feedback? Please leave a comment. More resources and links below. ================================== Subscribe: https://www.youtube.com/c/rootbranchd... Subscribe to free monthly newsletter: https://www.rootandbranchgroup.com/ne... 🔗 Links to 📹 VIDEO TUTORIALS: ========FUNDAMENTALS========== 📺 How to Set Up GA4 in with GTM (2024 update):    • Install Google Analytics with Google ...   📺 GA4 Full Beginner's Tutorial:    • Google Analytics 4 Full Tutorial for ...   📺 GA4 Events Guide (2024):    • Google Analytics 4 Events Tutorial: C...   📺 Google Tag Manager Beginner's Tutorial with Install Guide:    • Google Tag Manager Beginner's Tutoria...   📺 6 Simple Tips for Custom Reports:    • 6 Simple Tips For Building GA4 Custom...   📺 Looker Studio Events Dashboard Tutorial:    • Looker Studio Dashboard Using Google ...   📺 How to Install Microsoft Clarity with GTM:    • Microsoft Clarity for Complete Beginn...   ========CUSTOM EVENTS========== 📺 How to set up BUTTON CLICK tracking with GA4 and Google Tag Manager:    • Button Click Tracking With GA4 and Go...   🔘 📺 How to TRACK POP UPS:    • How to Track Popups with Google Tag M...   🆙 📺 Use Element Visibility to Track EMAIL SIGNUPS:    • Google Tag Manager Element Visibility...   📺 Track EMAIL LINK CLICKS:    • Track Email Link Clicks in Google Ana...   📺 How to set up PAGE TIMER tracking with GA4 and Google Tag Manager:    • Set Up Page Timer Tracking in Google ...   ⏲ 📺 How to Set Up LINK CLICK Tracking with GA4 and Google Tag Manager:    • How to Set Up GA4 Link Click Tracking...  🖯 📺 How to Set Up SCROLL DEPTH Tracking (25%, 50%, 75%, 90%) with GA4 and Google Tag Manager:    • Scroll Depth Tracking in Google Tag M...   🖯 📺 How to use TRIGGER GROUPS:    • Google Tag Manager Trigger Groups: Ho...   📺 How to Build a Link Click Tracking Report Using GA4 data and Looker Studio:    • Google Data Studio GA4 Report | How t...   📊📊📊 📺 Custom Events without GTM:    • Create GA4 Custom Events (Without Goo...   🔗 Links to 📖📖📖 BLOGS: Some of the best articles on the Root and Branch site ✭ GA4 Reports Explained: Standard Reports, Explorations, Custom Reports: https://www.rootandbranchgroup.com/ga... ✭ Google Analytics 4 vs. Universal Analytics: https://www.rootandbranchgroup.com/go... ✭ A Practical Guide to Event Parameters: https://www.rootandbranchgroup.com/ga... ✭ Link GA4 and Google Search Console: https://www.rootandbranchgroup.com/go... ✭ Session Source Medium in GA4: https://www.rootandbranchgroup.com/go... ✭ Microsoft Clarity Full Tutorial: https://www.rootandbranchgroup.com/mi... ✭And Some SEO! How to Edit robots.txt on Wordpress! https://www.rootandbranchgroup.com/ed... Follow Root & Branch on LinkedIn:   / root-branch   Or Connect with me (Hey there!)   / zackduncan   About Root & Branch: https://www.rootandbranchgroup.com/ab... Here's why I'm now a data driven weirdo:   / data-driven-weirdo   Thanks for coming by! - - - - - - - - - - - - - - - - - - - - - - Google Analytics can be hard, but there is someone whose yoke is easy and whose burden is light. Rest easy. Mathew 11: 28 - 30 Meeting the Real Jesus - Tim Keller:    • Meeting the Real Jesus – Timothy Kell...