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The 5 S’s to embracing change

Toni Newman, speaker and professional innovation catalyst on how to embrace change and the 5 S’s that can help you create ideas and sell them to others. Filmed at the FCC Women in Ag Summit. The 5 S’s: 1. Surprise – create an experience to share the idea that will surprise them 2. Strategic – show what’s in it for them 3. Seductive – help them feel the emotion and the good the idea will do 4. Sustainable – help them understand this idea has longevity 5. Simple – Show them how easy the idea can be -- Toni Newman Founder of the Innovation Advantage & Professional Innovation Catalyst & Speaker toninewman.com [email protected] Facebook:   / influentialinnovators   Twitter:   / toni_newman   LinkedIn:   / innovationadvantage   -- Connect with Farm Credit Canada online: Subscribe to the FCC channel:    / fcctvonline   Twitter: @FCCagriculture –   / fccagriculture   Facebook:   / fccagriculture   Instagram:   / fccagriculture   LinkedIn:   / farm.  . -- Copyright 2020, Farm Credit Canada. This video information is intended for general purposes only; it is not intended to provide specific business advice and should not be relied upon as substitute for specific professional advice. The views expressed in this video are those of the presenters and do not necessarily reflect the opinion of FCC. FCC makes no warranties or representations as to the accuracy, completeness, suitability, or validity of the information and shall not be liable or responsible to any person for any harm, loss or damage that may arise in connection with the use of this video. You may not reproduce this or any FCC video, in whole or in part, for the purposes of commercial distribution without the prior written permission of FCC.