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Consumer Insights In Gaming | Blizzard, Zynga, Beta Hat, and Well Played

Today we will be talking about how to most effectively utilize consumer insights in gaming. We will be discussing consumer insights with arguably the best CI practitioners in the entire industry: - Mark Allenbach, CEO & founder at Well Played Research - Stan Kwon, CEO & founder at Beta Hat - Matt Penfield, VP of Consumer Insights at Zynga - Mike Swiontkowski, Head of Global Research and CI from Blizzard Content Overview: 0:00 Intro 1:00 Primary Applications of CI 9:20 Testing Methodology 33:23 Facebook Ad Tests, NPS 48:13 How to Run a Focus Group 58:27 Biggest Mistakes in CI 1:09:14 Changes/Evolution of CI 1:20:21 CI For Small Game Studios 1:26:54 In-house vs. External CI 1:36:58 Final Words & Contact NEW VIDEOS EVERY WEEK! **Click the notification bell so you don't miss any!** 👇 CHECK OUT THE BLOG! GameMakers Web: https://gamemakers.com/ 🎧 CHECK OUT THE PODCAST! GameMakers Pod: https://anchor.fm/gamemakers 😃 —CONNECT WITH ME!--- • MY INSTAGRAM → @jokim1 • TWITTER → @jokim1 • LINKEDIN →   / jokim   😻 -POPULAR VIDEO PLAYLISTS- Making the Game → http://bit.ly/2KQr8im Game Company Profiles → http://bit.ly/306r1px Gaming School → http://bit.ly/2N64fdr ✔️ If you like watching videos like this where I document the process of making games, then please SUBSCRIBE here - https://bit.ly/2RT1rPG