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How the NBA Turned Into a 365-Day Empire | ComplexCon(versations)

The NBA goes far beyond the regular season and playoffs. Thanks to social media and the abundance of superstar players and personalities, the league is thriving like no other. Free agency, trades, and all the drama in between has made the NBA the most entertaining show in sports. In this panel Rachel Nichols joins NBA veterans Paul Pierce, Matt Barnes, Richard Jefferson and Gilbert Arenas to discuss how the NBA has adapted to the social media era, share what players really think about NBA Twitter, how accurate all the trade and free agent rumors really are, and give a unique perspective from the other side. ComplexCon(versations) gathers some of the most prolific figures in music, film, television, sports, and fashion for a series of panel discussions on the subjects that drive our culture. Watch more conversations here: https://bit.ly/2SaexsZ Subscribe to Complex on YouTube:    / @complex   Check out more of Complex here: http://www.complex.com   / complex     / complex     / complex   https://plus.google.com/+complex/ COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.