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Flower Show Series: Contemporary Designs

Floral designer Laura Haley demonstrates contemporary designs that could be entered in a flower show during this #GardenClubJax program. Haley is the Governance Chair of the Garden Club of Jacksonville’s Board of Trustees, a member of the Late Bloomers Garden Club, and a 2019 National Garden Club of America Medalist for outstanding achievement in the field of floral design education. Flower shows have been around for hundreds of years and are popular forms of entertainment and education for exhibitors and visitors. The emphasis of most flower shows is to showcase horticultural specimens, floral design creativity, and conservation or environmental stewardship. A flower show’s rules and guidelines are presented in a schedule with the various subject divisions consisting of classes or categories of competition. In the floral design division of a flower show, the class titles become the source of inspiration and interpretation. The class description may also specify a particular design type, such table design. During this program, Haley emphasizes how the class title was interpreted. A floral design judge, exhibitor, and educator, Haley demonstrates designs from actual flower shows, explaining concept and interpretation. She includes insight into design styles and mechanics for creating contemporary designs and explains how understanding the principles and elements of design serve to guide exhibitors in their floral designs.