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SWOT Analysis (Apple) | Definition, Tips, Example | From A Business Professor

To run a successful business, you should regularly analyze your processes to ensure you are operating as efficiently as possible. While there are numerous ways to assess your company, one of the most effective methods is to conduct a SWOT analysis. The primary objective of a SWOT analysis is to help organizations develop a full awareness of all the factors involved in making a business decision. This method was created in the 1960s by Albert Humphrey from the Stanford Research Institute, during a study conducted to identify why corporate planning consistently failed. Since its creation, SWOT has become one of the most practical tools for business owners to start and grow their companies. In this video, I will explain what does SWOT stand for? Tips to conduct the SWOT analysis, and apply it to analyze Apple’s position in the real business world.