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Effective Data Storytelling: How to turn Insights into Action | Brent Dykes, Senior Director,

Today, many insights miss the mark simply because they're not being communicated effectively. Instead of informing key decisions, these insights often end up being misinterpreted or overlooked. To address this challenge in the last mile of the analytics journey, it is essential to master the art and science of data storytelling. The more memorable, engaging, and persuasive you can make your insights, the more likely they'll lead to action and drive value. In this session, Brent will share valuable frameworks and tips from his book, "Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals" (Wiley, 2020). You’ll gain useful, practical tips into how you can tell compelling stories with your data to drive change within your organization. 3 key takeaways : · Discover how stories beat statistics · Understand the three key elements of data storytelling · Learn how to turn your key findings into powerful narratives Short bio of the speaker : Brent Dykes is the Senior Director of Insights and Data Storytelling at Blast Analytics. He is also the author of Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals. Brent has more than 15 years of enterprise analytics experience at Omniture, Adobe, and Domo. His passion for data strategy and data storytelling comes from consulting with many industry leaders including Nike, Microsoft, Sony, and Comcast. He is a regular Forbes contributor and has written more than 35 articles on different data-related topics. In 2016, Brent received the Most Influential Industry Contributor Award from the Digital Analytics Association (DAA). He is a popular speaker at conferences such as Strata, Web Summit, Shop.org, Adtech, Pubcon, RISE, Crunch, and Adobe Summit. Brent holds an MBA from Brigham Young University and a BBA in marketing from Simon Fraser University. Set up a 1:1 career-counseling session with an industry practitioner and accelerate your growth🚀-https://l.productleadership.institute... 🚩For more information on our Programs, visit our website: https://rethink.mba/ipl The Institute of Product Leadership (IPL) takes pride in constantly churning out content that is contemporary, written by subject matter experts and which delves into the world of Technology Management; Product Marketing; Data Science, Big Data, Digital Marketing, Design Thinking; User Design; User Experience; Entrepreneurship, Product Management, Machine Learning and Artificial Intelligence on regular basis. Stay on top of your industry by interacting with us on our social channels: 👥Follow us on LinkedIn: https://rethink.mba/IPLlinkedin 📷Follow us on Instagram: https://rethink.mba/instagram 📱Like us on Facebook: https://rethink.mba/facebook 💌Follow us on Twitter: https://rethink.mba/twitter #ProductManagement #ProductLeadership #ProductInnovation #PMCertification Table of Contents (powered by https://videoken.com) 0:00:00 Start 0:03:33 Effective Data Storytelling: 0:06:15 How Do We Define Insight? 0:06:40 Observations vs. Insights 0:07:26 Every insight leads to change 0:08:17 Small insights can 0:08:39 Big Insights Require Communication 0:09:25 4 Key Communication Objectives GOAL 0:11:09 Incomplete Analytics Path to Value 0:11:48 Why do you need data storytelling skills? 0:12:07 Find insights 0:13:15 Stories Beat Statistics 0:16:14 Decision Making: Logic Vs. Emotion 0:18:35 We hear statistics, but we feel stories 0:19:07 Audiences Are More Receptive to Stories 0:19:42 Why Merge Data with Stories? Data Story 0:21:19 ENGAGE: 0:21:38 Influence 0:22:07 Narrative: The Structure of Your Data Story 0:22:44 Data Storytelling 0:23:10 Match the Narrative to the Audience 0:24:10 Message and Audience Alignment 0:24:34 Turning Your Findings into a Story 0:27:57 Data Storytelling Arc in Action 0:30:04 Visuals: The Scenes of Your Data Story 0:30:40 Anscombe's Quartet in Action 0:31:15 Understanding Human Perception 0:32:11 Preattentive Attributes Importance 0:32:34 Which Principle or Attribute Is Dominant? 0:33:12 Transition From Exploring to Explaining 0:33:38 Enabling Smart Comparisons 0:33:59 Visual Comparison: Color 0:35:55 Graphical Methods Vary in Effectiveness 0:36:52 All Charts Are Not Created Equal 0:38:06 Anticipate Your Audience's Comparison Needs 0:39:21 Strengthen Signal by Removing Noise Signal 0:39:41 Remove Surplus Data that Isn't Needed 0:40:06 Aggregate Less Important Information 0:40:33 Separate Data Layers 0:40:55 Remove The Chartjunk 0:41:35 Highlight What Matters with Color 0:42:33 Use Content Staging to Reveal Insights 0:44:48 Semmelweis's Impact on Mortality Rates 0:45:45 Why Wasn't He Successful? 0:46:23 Nightingale: Reducing Army Mortality Rates 0:46:58 Snow: Cholera as Waterborne Disease 0:47:30 Semmelweis: Where He Went Wrong 0:48:18 Important Insights Require Data Storytellers 0:49:02 Questions? 0:50:36 THAT 0:51:18 SER WOLVERINE 0:52:45 SHORT TUFF THAT 1:01:13 CERTIFICATE OF APPRECIATION